The Influence of Media Amongst Work VS Personal Life – Pitch Post

As we are starting to delve deeper into this semester, I’ve come more and more familiar with this concept of Media, Audience and Place. The idea of technologies developing and in fact, integrating into personal spaces has me thinking – How much control does media and space have in influencing the way we go about our daily lives? Or, on a not so broader scale, how are we able to create a distinction between work and home, if media is continuously encompassed within both spaces? How does this affect us, and those who are enclosed into our online audiences? The conversation is never-ending, however Melissa Gregg’s book ‘Work’s Intimacy’ has struck a chord of interest towards my research project.

Gregg talks about the idea of working 24 hours per day, and media space somewhat, being an influence to this. My curiosity may come from the fact that my Mum, my brother and my boyfriend are all business owners – And I definitely know that they are extremely ‘intimate’ with work…they don’t ‘switch off’. The idea of ‘switching off’ to social media, or workspaces to create a distinction between these two places may be more difficult for some people than others. Whether that is because of the industry they are in, the demanding role they do, or because they haven’t learned the importance of personal space – Who knows – However, I am eager to find out!

Screen Shot 2017-08-20 at 8.38.41 PMImage sourced from HERE

My proposal for this project will therefore determine how media spaces influence work VS personal life. My research will be a form of ethnography:
A form of looking at media: the main influence – looking at our audiences: those in our work and personal lives – and looking at place – work VS personal.
Ethnography (and collaborative ethnography) is a frequently used research method in the field of media audiences and technology.

“We might sum up collaborative ethnography as an approach to ethnography that deliberately and explicitly emphasizes collaboration at every point in the ethnographic process, without veiling it—from project conceptualization, to fieldwork, and, especially, through the writing process.” (E Lassiter, 2005).

Lassiter explains ethnography as research involving people, culture and their everyday lives. As an ethnographer, my research will focus on the engagement between people, their own audiences and media space, from the perspective of their own.

To explore this study further, I will conduct a range of primary and secondary research methods. I will be surveying people from a range of industries, to discuss their experience of work, home and the distinction between the two. I will be using secondary sources, to incorporate a range of opinions, including Melissa Gregg’s book, ‘Work’s Intimacy’. I will be interviewing people to observe their reflections and to see how they respond to the questions.

Some questions I have thought of already are:

  • Does your work life integrate into your personal life?
  • Do you feel as though you have time to ‘switch off’?
  • Has social media changed the way you interact with you colleagues?
  • Do you feel as though work is left at your work place?

Screen Shot 2017-08-20 at 8.38.55 PMImage sourced from HERE

Following my primary and secondary research, I will be able to reflect on the research conducted. Not only will I reflect on positive skills and information, I will also be critical towards the research findings. The aim of this project is to encourage my audience to think about their work lives and personal lives, and how much control media has of integrating the two. Along with picking up on any discrepancies along the way, I hope to keep motivated towards my idea!

My research question, for now is: How media influences the integration of or the distinction between workspace and personal space: Analysing the effects of a congested technological lifestyle on an individual’s personal space.

I’m looking foreword to where my research will take me! The digital storytelling aspect will develop as my research does! Keep in touch fellow bloggers.


Gregg, M, 2011. Work’s Intimacy. 1st ed. Wiley.

Lassiter, L 2005, The Chicago Guide to Collaborative Ethnography, The University of Chicago Press, viewed 14 August 2017, <;


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