Digital Artefact & Reflection – Charlotte Leghissa and Cassie Norris.

Prezi – Framing Success and Business through Instagram Cassie and I have conducted an investigation around the experience of small business through Instagram. Our ambition; To explore the idea of promoting and building an online persona of small business over the social media platform, Instagram. With the creation of two Instagram accounts, we have explored […]

Creating an Online Persona.

Creating an online persona can be for anyone, and these days, it is almost everyone! How many of your friends have Facebook? How many of your friends have Instagram? How many of your friends use Snapchat? How many of your friends have a public twitter account? I’m guessing your answer to these questions was most, if not […]

Transmedia Storytelling.

A Transmedia narrative refers to the technique of telling a story/ story experience over multiple media platforms. Transmedia storytelling has an ability to form larger, more profitable content, forming an appreciable collective intelligence. Henry Jenkins represents transmedia storytelling as a process where integral elements of a fiction text get “dispersed systematically across multiple delivery channels […]